Identify your buyers

Capitalising on decades of experience and expertise in luxury travel marketing throughout Europe, Russia and CIS, we adopt a targeted and focused approach to qualify the following B2B groups with the objective of developing premium rate business when most needed:

  • high-end wholesalers
  • niche tour operators
  • top retail agents
  • luxury travel designers
  • concierge services
  • MICE specialists

To continuously identify new sources of revenue we prospect, monitor the trade press and liaise with industry partners on an ongoing basis:

  • airlines
  • national and regional tourist offices
  • luxury hotel and travel marketing alliances and networks
  • market specific receptive operators and DMCs

Position and place your product

We launch and/or position your luxury travel experience to the right customers to maximize quality business from all over Europe, Russia and CIS: high-end wholesalers, niche tour operators, top retail agents, luxury travel designers, concierge services and MICE specialists. In particular, we

  • identify market specific USPs and develop an unmistakable profile customized to the respective target group
  • negotiate inclusions in key brochures monitor language (German, Russian, etc.) quality of features placed
  • generate exposure on high-end travel company websites to increase your on-line presence
  • maximize marketing synergy for your product through sponsorships and special promotions with relevant B2B partners
  • cross market with luxury trade and destination marketing partners
  • create showcasing opportunities
  • conduct product training for reservations sales teams
  • use public speaking engagements to highlight your emotional/service experience

Sell your product

We sell and energise your unique luxury travel experience with passion and enthusiasm Europe-wide, with an emphasis on the premium German and Russian speaking markets and focusing on:

  • face-to-face sales calls on select major wholesalers, niche tour operators, hand-picked retail agents and other potential buyers in both the individual and MICE segments
  • negotiating and contracting with luxury tour operators and other distribution partners
  • organizing and executing sales missions
  • distributing¬† special offers and promotions to our qualified luxury travel trade contacts
  • facilitating individual site inspections and group familiarization trips
  • maximising sales opportunities through new distribution channels

Represent you at trade events

As your expert sales ambassador with decades of experience and luxury market expertise throughout Europe, Russia and CIS, we:

  • attend all leading international trade events in Europe
  • network at the key European luxury travel trade and MICE events
  • support you in selecting and pre-scheduling meetings at hosted buyer driven trade shows
  • man your table and conduct product presentations at relevant destination/partner events
  • identify/recommend participation at trade events of relevance to your specific product
  • facilitate the complete booking and registration process, including arranging catalogue listings

Generate media exposure

Working in tandem with our network of specialist PR professionals we enable you to reach out to key media in markets across Europe, Russia and CIS. In particular, we:

  • distribute press releases to select trade media and travel and lifestyle journalists
  • identify feature opportunities with relevant trade and high-end consumer media
  • provide copywriting and text adaption services
  • proof read copy (German, Russian) for content accuracy, style and appropriate language register
  • monitor the trade press and provide information on marketing trends and sales opportunities